Prime Athletics Corporation
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Executive Leadership

Prime Athletics® Corporation is guided by a multidisciplinary leadership team united by a shared commitment to integrity, innovation, opportunity, and excellence. Together, our executives provide the vision, experience, relationships, and operational leadership that connect each division while positioning the organization for sustainable growth.

Years

Of Leadership

Building Opportunity.

Delivering Excellence.

Creating Legacy.

Sean Rockwell, Founder & Chief Executive Officer

Sean Rockwell

Founder & Chief Executive Officer

Architect of Opportunity

Sean Rockwell is the Founder and Chief Executive Officer of Prime Athletics Corporation, providing the vision, architecture, direction, and strategic leadership behind the organization and its family of specialized divisions.

A lifelong Wrestler, Coach, Athlete, MMA Professional Fighter, student of numerous Martial Arts, and entrepreneur; Sean founded Prime Athletics in 2008 with a belief that athletes and organizations deserved professional-quality products, honest value, meaningful relationships, and opportunities built around their individual needs.

Under his leadership, Prime Athletics has evolved from an athletic apparel and equipment brand into an interconnected sports, wellness, and entertainment corporation encompassing brand development, customization, athlete and entertainment management, events, camps, seminars, and performance/wellness development.

His leadership philosophy remains rooted in the principles that have guided Prime Athletics from its beginning: relationships matter, integrity is non-negotiable, opportunity should be created—not simply discovered—and excellence is something earned every day.

View Founder's Story
Amanda Rockwell, President and Minority Owner

Amanda Rockwell

President  |  Minority Owner

Amanda Rockwell serves as President and a minority owner of Prime Athletics Corporation, helping translate the company's long-term vision into strategic initiatives, programs, events, and organizational growth.

Her professional experience spans marketing, project and program management, event coordination, and event management, bringing a multidisciplinary perspective to the development and execution of corporate initiatives.

A Cum Laude graduate of Emerson College, Amanda also brings the perspective of a 100% Latina business owner to the corporation's leadership and ownership structure. Her role reflects Prime Athletics' broader commitment to creating an organization in which different experiences, perspectives, and backgrounds contribute meaningfully to its direction and future.

Her leadership combines strategic execution with a people-centered approach—helping strengthen the culture, organization, and long-term development of Prime Athletics Corporation.

Kiona Miranda Rodriguez, Chief Operating Officer

Kiona Miranda Rodriguez

Chief Operating Officer  |  COO

Kiona Miranda Rodriguez oversees day-to-day corporate operations across the Prime Athletics ecosystem, helping transform strategic priorities into coordinated execution.

She works across divisions to strengthen operational consistency, internal communication, accountability, and organizational efficiency while ensuring the company remains positioned to scale without compromising its standards or culture.

Sam Ninh, Chief Growth Officer

Sam Ninh

Chief Growth Officer  |  CGO

Sam Ninh leads corporate and online growth strategy, identifying new markets, partnerships, SEO and site visibility opportunities, revenue opportunities, and pathways for expansion across the Prime Athletics ecosystem.

Working closely with executive and divisional leadership, he helps transform emerging opportunities into scalable initiatives designed to strengthen the company's long-term reach and competitive position.

Jessica Hann, Chief Communications & Public Relations Officer

Jessica Hann

Chief Communications & Public Relations Officer  |  CPRO

Jessica Hann leads public relations and strategic communications for Prime Athletics Corporation, helping shape how the organization, its divisions, initiatives, and people are represented to the public.

She works to strengthen brand reputation, media relationships, corporate messaging, and external communications while ensuring the Prime Athletics voice remains professional, authentic, and consistent.

Quinel Eutsay, Chief Brand & Sales Development Officer

Quinel Eutsay

Chief Brand & Sales Development Officer  |  CBSDO

Quinel Eutsay leads brand and sales development initiatives across Prime Athletics Corporation, helping create relationships that connect the organization with teams, businesses, organizations, clients, and new markets.

His work bridges brand development and revenue growth, identifying opportunities that expand Prime Athletics' commercial reach while building partnerships designed for long-term value.

The Next Chapter
Of Leadership

As Prime Athletics continues to evolve, so will the leadership team responsible for guiding its future. Additional executive, management, advisory, and organizational appointments will be introduced as the company expands its capabilities, partnerships, and reach.

Executive Leadership Position

To Be Announced

Future executive appointment.

Executive Leadership Position

To Be Announced

Future executive appointment.

Board of Directors

Corporate governance and oversight guiding long-term strategy and stewardship.

Coming Soon

Advisory Council

Experienced leaders providing strategic counsel and industry expertise.

Coming Soon

Management & Division Leadership

Operational leaders driving excellence across divisions, programs, and departments.

Coming Soon

Prime Athletics Ambassadors

Representing Prime Athletics with pride in their communities and on every stage.

Coming Soon

Our Team

The dedicated employees and staff powering Prime Athletics every day.

Coming Soon

One Leadership Team. One Shared Responsibility.

Different expertise. Different responsibilities. One commitment.

Every member of Prime Athletics leadership shares responsibility for protecting the integrity of the organization, creating opportunities for the people we serve, strengthening the relationships that built our company, and ensuring that growth never comes at the expense of our values.

Leading One Family. Building One Ecosystem. Setting A New Standard.™