The Corporation Behind
Prime Athletics^®

What began as a dream became a reality on October 1, 2008, when Chairman, Founder & Chief Executive Officer Sean Rockwell established and incorporated Prime Athletics Corporation.

Beginning as an athletic apparel and gear brand, Prime Athletics entered the market with a straightforward philosophy: deliver professional-grade products of exceptional quality at honest and reasonable prices. In an industry increasingly saturated with overpriced and overly “flashy” products, Prime deliberately pursued a more professional direction.

The approach resonated. Prime became a recognizable presence within the Northeast mixed martial arts community, while its hybrid training and fight shorts began winning awards and attracting attention well beyond New England.

In 2010, the Executive Board recognized that Prime Athletics had the potential — and responsibility — to make an impact beyond apparel and equipment. The decision was made to broaden the company’s mission, transforming Prime Athletics Corporation into a parent organization and establishing Prime Elite Management alongside the Prime Athletics Brand.

Then, only two years later, Prime Athletics Corporation reached another significant milestone when the brand was featured in the Kevin James film Here Comes the Boom.

The appearance brought Prime Athletics to a significantly larger audience and represented another step in the company’s progression from a regional athletic brand toward a broader presence within the sports and entertainment industries.

With such an incredible feather in its cap, the vision became significantly clearer. Prime Athletics not only could, but already was beginning to build an ecosystem capable of supporting athletes, entertainers, teams, organizations, events, and partners through resources, representation, products, opportunities, and relationships.

With a strong foundation in place, Prime Athletics continued evolving. New capabilities, divisions, partnerships, and opportunities were developed in response to the changing needs of athletes, teams, organizations, businesses, and communities.

Importantly, expansion was never intended simply to make Prime Athletics larger. Each new division was created to solve a need, provide an opportunity, or extend the company’s ability to serve the people and organizations connected to it.

Today, Prime Athletics Corporation operates five specialized divisions within one interconnected corporate ecosystem. Each has its own purpose, capabilities, and identity, yet all share the values, relationships, resources, and standards of the parent corporation.

More than seventeen years after its incorporation, the vision continues to evolve. Prime Athletics remains committed to creating opportunities, developing people, and strengthening relationships. The company has changed considerably since 2008. The passion and honor behind it have not.